Between AI that glitches, fonts that scream loudly and palettes that smell of moss in the undergrowth, design in 2025 is not discreet.
2025 is the year when graphic design and the web stop choosing between technology and authenticity. Artificial intelligence is invited into moodboards, typos become manifestos, textures are deliberately stained, and brands are (finally) looking for beauty... that makes sense. Inclusiveness, eco-design, human touch, wow controlled effects: the visual is as engaging as it is appealing.
At Studio Elias, we've gone through the trends, sorted out the buzzwords and selected for you the real creative gems of this year. Ready to see what 2025 has in store for you in terms of design? It's gone.
When algorithmic imperfection becomes a new graphic school.
In 2025, visuals generated by artificial intelligence no longer seek to imitate reality to perfection. On the contrary: They assume their faults. Deformed hands, wobbly perspectives, improbable textures... what was a technical error is now becoming a aesthetic bias. And it works. Because in a sea of visuals that are too smooth, these “glitches” bring a touch of madness, a seductive strangeness that captures attention.
We no longer just talk about Midjourney, DALL·E or Firefly as execution tools, but as co-creators of a new visual language. An algorithmic, hybrid aesthetic that is a bit disconcerting — but resolutely modern.
For brands that dare: it's a way to position themselves at the forefront, to blur the codes of classic design and to build a radically new visual universe. A good playground for the tech, culture, art sectors... and for agencies (like us) who like to go outside the box.
Or how handmade is once again becoming the new visual luxury.
As AI increases in power, creatives feel this almost instinctive need to Put the human back into the machine. And in 2025, this tension gave birth to a strong trend: assumed imperfection.
On the menu: handmade collages, shaky line drawings, scribbled annotations, crumpled or scanned textures. The design is done intuitive, spontaneous, almost raw, as a reminder that a real human, with his emotions and his clumsiness, is well behind the screen.
It is a way for brands to stand out in a universe that has become too smooth, too “perfectly generated”. Imperfection becomes a signature here. It tells a story, sparks curiosity, creates a connection. And above all, it reassures. Because in a world saturated with synthetic images, to see an erasure or a badly centered felt pen... it feels good.
This style is already very present in the branding of artists, lifestyle or committed brands, but it is also extending to more corporate worlds that want to break their “too clean” image. As if the design said, “We're serious, but not heartless.”
And at Studio Elias, we don't hide the fact that we love to pull out the scissors, scan a doodled post-it note, and transform it into a campaign visual. Maybe that's the future of digital technology: Real, with pixels.
When design (finally) aligns with values.
In 2025, creating beauty is no longer enough. More and more brands and their designers are asking themselves a simple but crucial question: What is our design for and who do we do it for?
This reflection gives rise to a fundamental trend: eco-responsible and inclusive design. We are not talking here about a simple green logo or a forest photo in the background. We are talking about a sincere commitment, integrated into the visual choices : natural textures, palettes inspired by living things, recycled materials on printed materials, more legible fonts, better thought-out contrasts, more diverse representations.
It is a way of make design more accessible, more representative, and above all more consistent with current values : respect for the planet, respect for people. And no, it's not a crea woke craze: it's a real differentiator and brand preference factor.
At Studio Elias, we see it every day: the projects that dare to make (really) responsible visual engagement are also the ones that resonate the most with their audience. Because in a world where everyone is talking, Brands that take action stand out. We talk about it in our article for creating an eco-responsible website.
So yes, you can create a sublime site, while reducing your carbon footprint, valuing diversity and making it easier for everyone to read. And spoiler alert: That often makes the design even better.
Because in 2025, letters are no longer whispering. They sing, they shout, they dance.
Forget shy 12pt mouse gray fonts. In 2025, Typography takes up all the space — and she does it with panache. Whether on a landing page, a poster or a brand identity, words become visually as strong as their message.
Fat game, body variation, exaggerated serifs, giant capital letters, asymmetric compositions... Typos become the design. That's the essence of the “Just My Type” trend spotted by Squarespace: to express the personality of a brand or a designer only through the choice (and use) of the typeface.
Why does it work? Because we live in an age of ultra-fragmented attention. And in a world where you scroll faster than you read, A good, well-typed tagline can change everything. It's a still frame. A visual stop. An invitation to read... and to feel.
This style is ideal for brands that want to stand out visually without necessarily using heavy visuals. It offers an endless graphic playground — and when done right, it can be enough to carry a whole identity.
At Studio Elias, we love playing with very expressive typography as much as mastering the art of typographic silence. The idea is to use typo as an impact lever, not as an artifact. And when she's just screaming, that's often where she touches the most.
Fewer elements, more soul.
Minimalism has not said its last word. But in 2025, it is less cold, less frozen. No more flat areas and featureless surgical interfaces. Make way for minimalism more sensory, more vibrant, almost... alive.
How? Thanks to subtle micro-interactions, of discrete 3D effects, of well-dosed shadows, of smooth transitions. The interface is clean, but it breathes. She reacts. It invites you to explore without doing too much. A bit like a silent gallery where each element has its place and its presence.
It's sometimes called”dynamic minimalism” or”sophisticated calm”, but behind the terms, the same idea: the design can be simple without being boring. And in 2025, this approach is working wonders in premium, tech, wellness, luxury or education worlds.
On the branding side, it is also a way of promoting content: each word, each image has space to exist. No frills, but attention to detail. And that changes everything.
At Studio Elias, we like to say that this style is a bit like the “less but better” of today. Because a design doesn't have to scream to make an impact. It is enough that he Speak accurately and a touch of lively elegance.
Because in 2025, we are no longer afraid to impress (with taste).
While minimalism is still a safe bet, The visual explosion also has its place in the trends of 2025. And she does it in a big way. Neon colors, granular textures, psyche patterns, sharp contrasts... Design becomes a sensory playground. It's the “Vivid Glow” trend identified by Squarespace: a bright, assertive style that doesn't apologize for being seen.
We are not talking about decorating for the sake of decorating, but about using Color as a vector of emotion, Texture as a trigger for attention. It's alive, vibrant, sometimes even destabilizing and that's exactly what makes an impression.
This type of design is perfect for brands that want to assert a strong identity, stand out from the crowd, leave an imprint. It is found in the event, artistic, fashion or food worlds, but it is also beginning to infiltrate more “serious” sectors in search of freshness.
At Studio Elias, we like to play with these contrasts: Dare to use color while maintaining control, promote originality without sacrificing readability. And spoiler: a good texture or a good bright red can sometimes have as much of an effect as a TV commercial.
Because in 2025, design is not just being seen, He feels.
In 2025, design no longer only follows trends: He tells about positions. It feeds on algorithms as well as emotions, juggles between controlled minimalism and assumed visual brilliance, celebrates imperfection, and is increasingly in line with the values of brands and audiences.
It's no longer about looking pretty. It's about doing the right thing. Just in the message, in the tone, in the experience. And above all, to do it with consistency, intention, and a bit of panache.
At Studio Elias, we see these developments as fields of expression, not as boxes to check. Each project is a new graphic adventure, nourished by these influences but never locked in. Because, after all, good design is not a trend: it's a well-directed emotion.
So, ready to rock your visual identity in 2025?
We are here to compose it with you, pixel by pixel.
