Some names are rattling. Others score. And a few do both.
In 2025, a good brand name is no longer content with being “pretty” or available in .com. And when it's done right, you can feel it right away: the name becomes a signature, a banner, a promise. It is intriguing, it reassures, it seduces. It's tilting. Apple has proven it a long time ago: the right word can carry the whole world.
In this article, we share 50 brand names that succeeded in this tour de force in 2025. Whether they were born in a start-up, a unicorn or a branding agency, these names have one thing in common: they do not leave you indifferent.
Behind every good name, there's a little spark... and a hell of a strategy.
Because no, a good name does not fall out of the sky during a cold shower or an aperitif with friends (well, rarely). The best brand names all share fundamental qualities, which explain why they work so well, even years later.
Here is what we find almost always:
No need for 5 syllables, numbers, or obscure acronyms. A good name is often short, fluid, and easy to say. But behind this simplicity, there is always A real reflection.
They don't describe. They Suggest, Evoke, Open an imaginary. A good name does not give you all the information it makes you want to know more.
The name is consistent withBrand DNA : its tone, its target, its promise. There is no difference between the name and the experience offered. It sounds right, because it's thought to be right.
Whether it's thanks to a well-known name, a surprising twist or an effective sound construction, a good name stays in mind. He restrains himself effortlessly and that's already a lot.
Domain, networks, legal deposit... Nothing sexy about it, but it's fundamental. A good name is also a name that can be used, to protect, to make life without a hitch.
Finally, the best names are not fads. They can evolve with the brand, adapt to new markets, remain relevant for the long term.
In short, a good name doesn't just “sound good”: It carries a vision, it serves a story, it supports an ambition.
Before we dive into our top 50, let's take a moment to recall what makes a good brand name different. Behind each striking name, there are basic and powerful fundamentals, those that have been found in every serious branding article for over a year, and which are still relevant today.
Once these steps are finalized, you can then create your brand platform around it 😉
A soft, fluid, accessible brand name. “Oatly” evokes oats while adding a friendly touch. Easy to remember, impossible to hate.
An everyday word that takes on a brilliant dimension: that of organization, of idea, of clarity. Everything that the product embodies.
A clever hijacking: both familiar and provocative. Reconditioned products have never had such good press. And that name has a lot to do with it.
A invented, basic name that works perfectly in the design world. Compact, smooth, no frills.
Two everyday words that, once put together, summarize the experience perfectly: talk + car = carpooling. Inimitable.
A name with a brilliant, feminine, cosmetic sound. It evokes glow, care, and softness. And above all, he stays in the lead.
Designed by Studio Elias, BigBuddy embodies warmth, human connection, and pressure-free learning. A name that speaks, reassures, and invites confidence. Proof that a good name is also a good intention.
Simple, international, and full of positive connotations: relaxation, brunch, slowness, fun. For a payment app, it's anything but trivial.
Gucci is much more than a name: it is a global reference in luxury and fashion. Short, memorable, steeped in history, Gucci embodies a strong and assertive aesthetic. Whether you are a fashion addict or a lover of beautiful things, Gucci resonates instantly.
The contraction of “airbed and breakfast”, which has become an international brand. Like what, a strange name can become obvious.
Dior is the quintessence of chic. A short, elegant name, steeped in history and modernity at the same time. As soon as we hear it, Dior evokes high fashion, creative audacity and a certain idea of French luxury. From fashion to perfumery, Dior is an absolute reference. And if style were to be summed up in a single word, Dior would probably be the most beautiful synonym for it.
The perfect mix between utility and modernity. “Doc” for the medical world, “lib” for freedom (and easy appointment booking).
A short, rhythmic, tech name, with a musical sound. Perfectly aligned with its service.
A universal name that makes perfect sense in the world of nutrition. Marketing evidence.
A monkey, email, a funny name... and a startup that has become standard. Like what, you can be fun AND believable.
Fusion of “internet” and “flicks.” Tech, cinema, international. A name that accompanied the change of an era.
A clean, clear, graphic name. It embodies technical efficiency and invisible infrastructure. The backbone of e-commerce.
“Searchable Log of All Communication and Knowledge.” Yes, it's an acronym. But above all a simple, sonorous name, and very “work-compatible”.
A first name. Human, accessible, modern. For health insurance, it's brilliantly the opposite.
Hermès has been the art of excellence and detail for almost two centuries. A name that evokes discreet elegance, craftsmanship and a certain form of assumed rarity. In a world where everything goes fast, Hermès embodies the mastery of the long term, lasting beauty, and luxury without ostentation.
The contraction of “espresso” and “Nestlé.” Luxury, coffee, technology. A name that has been around for years.
Another name, another success. Payment app, short name and easy to recommend.
A kangaroo that delivers. Humor, speed, and an image that jumps out at the eye.
A month for a men's fashion brand. Evocative, chic, unexpected.
A quirky, funny name that humanizes everyday products. You love it or you love it.
Minimalist, positive, well-being. A name that gives air in a market that is often saturated.
Nike is much more than a name: it is a global icon of sport and self-improvement. Inspired by the Greek goddess of victory, this short, powerful and fluid name symbolizes performance, speed, and audacity. It's impossible to talk about brands without thinking about Nike.
Short, graphic, digital. Qonto imposes a new generation bank with a concrete name.
For a media, it's short, incisive, blunt. The name says it all.
A neobank for freelancers with a brilliant name. Light in administrative management? Bank.
An invented name, but one that smiles in every language. Ideal for a multi-benefit card.
Chanel is the essence of French style. A name that embodies emancipation, modernity and timeless elegance. From Coco to today, Chanel has gone through the ages without ever losing its strength. Minimalist in its form, maximalist in its impact, Chanel is not only a house: it is a living myth.
A name that tells a story. Anti-wasteful, committed, clear and impacting.
A funny, singing name for a crowdfunding platform. It's a change from Anglicisms.
An online grocery store with a stylized name, a bit retro. Gourmet and smart.
We like it or not, but everyone remembers it. And that is the point.
Instagram combines two key concepts, the instant and the visual, to form a name that is both fluid, catchy and immediately evocative. A new name that has become a global reflex.
LVMH imposes its name as an emblem of French luxury. Behind these four letters: a constellation of iconic brands, an empire of refinement, and an unparalleled group strategy. LVMH is the synthesis of prestige, innovation and know-how. An acronym that has become a reference. LVMH, quite simply.
A simple and powerful name for a menstrual underwear brand. Feminine, committed, direct.
A promise in a name. Dream, style, inspiration. French lifestyle in all its splendor.
A gamer reference, assumed, effective. A brand of energy and regeneration.
Safe, secure, massive. Perfect for a storage or cybersecurity solution.
Prada is the epitome of daring elegance and contemporary luxury. Minimalist in form, maximalist in impact, Prada has become a symbol of distinction and creativity in the fashion world. Driven by a strong and cutting-edge vision, Prada does not follow trends — it redefines them.
A name that circulates well, that feels good. For a wellness or management app, it's ideal.
Cartier is pure elegance. A noble, timeless name that embodies French refinement, heritage and prestige. Each syllable exudes mastery of detail and craftsmanship excellence. Cartier is not just a luxury house, it is a signature. And Cartier, today, continues to promote jewelry art internationally.
A cool, dynamic, almost magical name. Who doesn't want to get their mojo back?
Facebook instantly talks about social connection on a global scale. Behind this almost academic name lies one of the biggest digital upheavals of our time. A name that has become a reflex.
A molecule, a stylized first name, a unique identity. For biotech or skincare, perfect.
Fluid, international, soft as a wave. The perfect balance for a tech or wellness brand.
Zen, Japanese, divine. Kami makes you think of calm, elegance, spirituality. A real branding jewel.
Some brands are not content to exist: they impose themselves, they go through the ages, they become almost cultural. So what makes a brand name become iconic ?
Iconic names are immediately understandable or intriguing. They do not require a lengthy explanation. In a second, they convey a message, an atmosphere, a promise.
Apple, Slack, BigBuddy... all these names are 100% true to what the brand offers, to the way it expresses itself, to what it promises. The name becomes a natural extension of identity.
No turnaround every two years. An iconic brand is established, strengthened, and its name becomes a landmark. It is hammered in the countryside, it lives on all supports, it ends up being engraved.
A good name creates a connivance with the public. It makes you want to say it, to share it, to remember it. He's not just “pretty” he's relational.
Finally, some iconic brands touch just because they have been able to capture something deeper: a value, an era, a state of mind. It is this extra soul that makes them unforgettable.
And if everything starts with a word... that's good because The right name at the right time can change everything.
Creating a good brand name is more than a style exercise. It is laying the first stone of an imaginary, of a story, of a relationship. A name may seem elementary, sometimes even too basic, but when it is right, it becomes a lever for visibility, attachment, preferably. A real tool at the service of your strategy in the physical world as well as on the Internet.
The brands in this top 50 didn't just come up with a name that “sounds good.” They were able to capture an energy, a vision, a promise. And that's exactly what we strive to do at Studio Elias over the course of projects, ideas and ambitions. Our mission: to transform brand intent into a term that snaps, that connects, that lasts this year as well as those to come.
And a good brand always comes with a good slogan, so if you want more content, we invite you to discover our Top 50 Best Brand Slogans !
